DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
Google Ads Performance Max Gets a Transparency Upgrade: How the New Cost Slider Toggle Changes Everything for Home Service Businesses
Key Takeaways Performance Max campaigns have been a closed system for most advertisers since their launch. You put money in, Google spreads it across Search, Display, YouTube, Maps, and other properties, and
Local SEO for Doctors: How to Attract More Patients in Your Area and Grow Your Medical Practice
Local SEO for doctors is the process of optimizing your medical practice’s online presence to appear prominently in local search results when nearby patients search for healthcare services. When someone searches for
GEO Is the New SEO: How Home Service Businesses Can Win in AI-Powered Search
The rules of search just changed. Again. While you were optimizing for Google’s algorithm, a new player stepped onto the field—and it’s not another search engine. It’s AI itself. ChatGPT, Perplexity, Claude,
Why AI Search Means Local Home Service Businesses Need to Stop Chasing Rankings and Start Building Presence
Your Google ranking doesn’t matter as much as you think it does. That might sound crazy coming from a digital marketing agency, but it’s the truth we’re seeing in 2025. Here’s what’s
The 2025 AEO Playbook
How to get your local business at the top of AI search results. The Goal: When a homeowner or business owner asks any question about a service, you (or your client) show
AI Search Is Here, and It’s Built for Local Businesses
There’s a new frontier in digital marketing, and it’s not coming; it’s already here. It’s not called “the metaverse.” It’s not a new Instagram or TikTok trend. It’s something a lot more
