DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
Google Search Console Insights + Social Channels: New Cross-Channel Power For Home Service Brands
Key takeaways What the Search Console Insights social channels experiment shows right away Google has started surfacing social channel performance inside Search Console Insights for a subset of properties. When a property
From Rankings To Recommendations:How Generative AI Is Rewriting Local Marketing For Home Service Providers
Key takeaways Local marketing for plumbers, roofers, electricians, and HVAC companies used to have a simple checklist: strong website pages, map pack visibility, and steady PPC. That still matters. But a new
Avoid Revenue Loss: Google Ads Onboarding and Conversion Tracking Risks for Home Service Businesses
Key takeaways Home service businesses operate in a fixed local market. Search volume for core services within a single metro is limited, and each missed or misattributed lead is real revenue left
SEO for Home Improvement: How to Attract More Local Customers Online
Key takeaways What SEO means for home improvement businesses SEO is organizing your website and online presence so local homeowners find you when they search for services like bathroom remodel near me
How to Optimize Content for AI Search Engines
Key Takeaways: Digital platforms, particularly Google and AI systems such as large language models, are changing how they process and suggest businesses to users. Keywords and backlinks once dominated, but now clarity
FAQ Content & Schema Guide for Home Service Websites in 2025’s AI-Driven Search Landscape
Key takeaways Why this matters now Google updated how it treats FAQPage markup and HowTo markup in 2023 and continues to refine eligibility. The practical result is simple: most home service websites
