RESOURCE HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
The 2025 AEO Playbook
How to get your local business at the top of AI search results. The Goal: When a homeowner or business owner asks any question about a service, you (or your client) show
AI Search Is Here—and It’s Built for Local Businesses
There’s a new frontier in digital marketing, and it’s not coming—it’s already here. It’s not called “the metaverse.” It’s not a new Instagram or TikTok trend. It’s something a lot more practical—and
The 6-Step System to Double Your Booking Rate (Without Spending More on Ads)
Learn the 6-step system to increase lead conversion rate and double your bookings—no extra ad spend needed. Smart strategies for maximum results.
How Fencepost Adapts to AI Search and the Changing Local SEO Landscape
In this article, we will talk about how AI is changing Local SEO and what Fencepost does to help our clients succeed.
Boosting Your HVAC Business: The Power of Digital Marketing for HVAC Companies
Navigating the world of lead generation can be challenging for HVAC companies and heating and air pro’s. The key is not just to attract more leads but to attract the
Mastering Lead Generation: A Step-by-Step Guide for Home Remodeling Contractors
Navigating the world of lead generation can be challenging for home remodeling contractors and general contractors. The key is not just to attract more leads but to attract the right
