DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
Website Load Speed And Conversions: How Home Service Businesses Lose And Win Leads Online
Key takeaways Most owners watch ad spend and cost per lead closely. Far fewer open their analytics to ask a simpler question: how many prospects never see my offer because the page
Effective Content Strategies For Pest Control Businesses To Boost Local Leads
Key takeaways Homeowners search for pest help long before they call a company. When someone finds a line of ants, hears scratching in the walls, or wakes to bites, they type straightforward
E-E-A-T for Home Services: Use UGC and Automated Reviews to Build Trust and Boost Conversions
Key takeaways For a home service company, reviews are a revenue tool. According to data from BrightLocal, about 87 per cent of consumers read online reviews for local businesses, and roughly 79 per cent
Frequently Asked HVAC Questions That Drive More Leads, Calls, and Booked Jobs
Key Takeaways Homeowners ask the same HVAC questions again and again. Those repeated queries are not noise. They are the raw material for organic traffic, chat scripts, email sequences, and faster bookings.
A Signal-Based Framework To Fix Meta Ads For Local Home Service Brands
Key takeaways If your Meta Ads filled your schedule one month and barely paid bills the next with the same budget and market, the first instinct is often to turn campaigns off
Google Merchant Center 2026 Product ID Rules: What Local Service Businesses Need To Fix Now
Key takeaways What changed and why it matters now Google announced a March 2026 deadline requiring separate product IDs for multi-channel items whenever attributes such as price, availability, or condition differ between
