About – Fencepost

ABOUT US

Meet the team that brings you the best results.

Fencepost exists to help local businesses grow—period.

We believe in real results, not marketing fluff. That means more high-quality leads, better systems, and long-term wins for service-based businesses that actually make communities better.

Our team is built around one core belief: When local businesses thrive, communities do too.

Overview of the Team.

At Fencepost, we’re a team of local marketers, strategists, creatives, and operators who genuinely care about the businesses we serve. Headquartered in Augusta, Georgia and founded by Ross McDaniel, our mission is to help home service companies grow so their communities can thrive. Whether you’re a roofer in Texas, a landscaper in the Carolinas, or an electrician in Florida, we believe local businesses like yours are the backbone of America—and we’re here to help you grow with clarity and confidence. What sets us apart isn’t just what we do—it’s how we do it. We operate with a posture of service, a bias toward simplicity, and a belief that marketing should be a revenue driver, not just an expense. Our team blends street-level hustle with strategic expertise, helping clients cut through the noise with high-performing paid ads, better tracking, smarter offers, and systems that actually scale. From the first strategy session to the final lead report, you’ll always know where your dollars are going—and how they’re working.

More than anything, we believe in being good partners. We celebrate your wins like they’re our own, we own our mistakes when we make them, and we’re relentless about helping you succeed. Because at Fencepost, our goal isn’t just to generate leads—it’s to build lasting relationships that make your business stronger every quarter.

WHO IS FENCEPOST?

Meet Ross & the team.

Fencepost is a team of lead gen pros out of Augusta, GA. We help turn home service businesses into thriving, local growth machines. Fencepost was born out of a desire to see meaningful connections and flourishing communities through the growth of local businesses all across America.

Thanks for

trusting us!

-Ross

– Ross

Thanks for

trusting us!

WHAT CLIENTS ARE SAYING

Real Reviews. Real Growth.

See how local businesses across the country are getting more leads, better systems, and serious ROI with Fencepost by their side.

Fencepost has been fantastic. Both Ross and Parker have been phenomenal to work with, are clearly experts in field (which is refreshing, since I get offers just about 24/7 from complete amateurs in the field), and truly care about my experience and results. 11/10 in results, communication, professionalism, and anything else you could think of!

The Fencepost team is extremely hard working. We had a great experience with Ross and Parker. They utilize cutting edge tools for great efficiency, and each of them has wonderful listening skills, making for an overall awesome partnership! We highly recommend for any small business who has the drive and dedication to pursue necessary growth in a vastly competitive digital space.