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CAMPAIGN OVERVIEW

Your
Local
SEO Strategy

It helps your business rank higher in local search results through strategic optimization, driving more visibility, traffic, and visits from nearby customers.

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What is Local SEO?

Local SEO campaigns add value to your business by coming up with innovative and creative ways that result in an increase of Google ranking. Local SEO is the process of optimizing a website for target keywords so it ranks higher on local searches than other competitors near you. 

Local Search Engine Optimization (SEO) utilizes various techniques and tactics to improve your business’s rank position when someone conducts a search. Did you know 64% of local customers use search engines and directories as their main way to find a local business? And, 50% of searchers visit businesses within 24 hours of a local search.

How Will My Site
Be Optimized?

Our approach to local SEO is holistic. We view both Google best practices (aka spider food) which helps you rank and user experience with the same Importance. There are various tasks that will be taken core of on your website (content conversion rate optimization, technical SEO) and ones off-site (GMB, citation building). Our goal is to blend both sides to get you better quality leads who are ready to convert through your website or Google My Business profile. 

Throughout the process, there will be milestones that let you know the foundational optimization for certain keywords is on track to lead generation In 6-9 months with a healthy budget.

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Google Ranking Factors

  • Content
  • Freshness
  • Quality Backlinks
  • Mobile First
  • Page Speed
  • Schema
  • Brand Power & Signals
  • Domain Power
  • Site Security
  • User Experience

What Does Our Strategy Cover?

Local Solutions

  • Google My Business
  • Directory Submissions
  • Manual Citation
  • Building
  • Citation Management
  • Google Posts
  • Directory Submission

Content Solutions

  • Keyword Research
  • Keyword Identification &
Mapping
  • Existing Copy Buildout &
Optimization
  • Location Pages
  • Services Pages
  • Product Optimization
  • Blog Posts
  • Unique Calendars
Monthly

CRO Solutions

  • A/B Testing
  • Onsite evaluation &
improvement to 
increase site conversions
  • Behavior Flow Analysis
  • Site Speed Testing
  • Competitor Analysis

Onpage Solutions

  • URL Structure
  • Schema
  • Titles & Meta Data
  • Alt Tags, etc.
  • Google Search Console
  • Google Analytics Goal 
Setup
  • Link Profile Research
  • Internal Linking

EXPECTATIONS

Timeline For Results.

0-3 Months

Keyword
Ranking

Your initial increase will likely be around GMB ranking & local rankings. It’s important to note rankings shift daily so you’ll want to view these shifts in a full 30-day cycle for progress.

1

4-6 Months

Traffic &
Engagement

You will start to see more quality traffic to the website & higher non-branded visibility to your GMB profile. The better engagement numbers indicate we’re attracting the right users.

2

7-9 Months

Lead
Generation

Once you establish authority through consistent efforts month-over-month we expect to see a 20-40% growth in your organic leads YOY in 6-9 months depending on where your baseline started.

3

FREQUENTLY ASKED QUESTIONS

What is local SEO and why does it matter for my business?

Local SEO is the process of optimizing your online presence so your business appears at the top of search results when nearby customers look for your services. With 64% of local customers using search engines to find local businesses, and 50% of searchers visiting a business within 24 hours of a local search, showing up in the right place can directly translate into new jobs and customers.

The Local Map Pack is the top section of local search results showing three businesses on a map. It’s where most customers click first. We optimize your Google Business Profile, build local citations, create consistent content, and use a strategy-first approach to get you into those top three spots.

You’ll typically start seeing improvement in GMB and local rankings within the first 0 to 3 months. Traffic and engagement increases become visible around months 4 to 6. Meaningful lead generation growth from organic search generally takes 6 to 9 months with consistent effort and a healthy budget.

Yes. Our content solutions include keyword research, blog posts, service pages, and location pages, all built around what your ideal customers are actually searching for. We publish weekly content designed to rank and educate.

Absolutely. Google Business Profile optimization is a core part of every SEO plan. We optimize your listing, post weekly updates (if desired), manage citations, and monitor your local presence to keep you visible and competitive.