ABOUT US

Meet the team that brings you the best results.

Fencepost exists to help local businesses grow.

We believe in real results, not marketing fluff. That means more high-quality leads, better systems, and long-term wins for service-based businesses that actually make communities better.

Our team is built around one core belief: When local businesses thrive, communities do too.

Overview of the Team.

At Fencepost, we’re a team of local marketers, strategists, creatives, and operators who genuinely care about the businesses we serve. Headquartered in Augusta, Georgia and founded by Ross McDaniel, our mission is to help home service companies grow so their communities can thrive. Whether you’re a roofer in Texas, a landscaper in the Carolinas, or an electrician in Florida, we believe local businesses like yours are the backbone of America.
 
We’re here to help you grow with clarity and confidence.
 
What sets Fencepost apart is the way we operate with a posture of service, a bias toward simplicity, and a belief that marketing should be a revenue driver, not just an expense. From the first strategy session to the final lead report, you’ll always know where your dollars are going and how they’re working.
 
More than anything, we believe in being fantastic partners. We celebrate your wins like they’re our own, we own our mistakes when we make them, and we’re relentless about helping you succeed. Because at Fencepost, our goal is to build lasting relationships that make your business stronger every quarter.

WHO IS FENCEPOST?

Meet Ross & the team.

Fencepost is a team of lead gen pros out of Augusta, GA. We help turn home service businesses into thriving, local growth machines. Fencepost was born out of a desire to see meaningful connections and flourishing communities through the growth of local businesses all across America.

Thanks for

trusting us!

-Ross

Ross-Portrait

– Ross

Thanks for

trusting us!

WHAT CLIENTS ARE SAYING

Real Reviews. Real Growth.

See how local businesses across the country are getting more leads, better systems, and serious ROI with Fencepost by their side.

Chris Connelly
Chris Connelly
Fencepost has been fantastic. Both Ross and Parker have been phenomenal to work with, are clearly experts in field (which is refreshing, since I get offers just about 24/7 from complete amateurs in the field), and truly care about my experience and results. 11/10 in results, communication, professionalism, and anything else you could think of!
Michael Ingham
Michael Ingham
The Fencepost team is extremely hard working. We had a great experience with Ross and Parker. They utilize cutting edge tools for great efficiency, and each of them has wonderful listening skills, making for an overall awesome partnership! We highly recommend for any small business who has the drive and dedication to pursue necessary growth in a vastly competitive digital space.

MEET THE TEAM

Your Local Growth Pro’s.

Ross McDaniel

FOUNDER & CEO

Sarah Maffetone

Senior Client Success Manager

Lindey Rotoni

Senior SEO Strategist

Chelsea So

Strategic Advisor

Nikki Bailey

Client Success manager

Elizabeth Ward

Executive Assistant

Rachel Anders

Traffic Manager

Brittany McDaniel

HR Director
Eloisa Viloria, SEO Specialist at Fencepost

Eloisa Viloria

SEO Specialist

Jeremy Rotoni

Web Developer

Kendric McIntyre

Paid Ads Manager

May Vega

Paid Ads Manager

Glenda Bermundo

Paid Ads Manager

Mikel Resaba

Jr. SEO Specialist

FREQUENTLY ASKED QUESTIONS

What does Fencepost do?

Fencepost is a digital marketing agency that helps local home service businesses grow predictably and profitably. We run paid ads, manage local SEO, automate reviews, and build high-converting landing pages, all backed by live reporting and real data.

We specialize in local home service businesses, including roofers, electricians, HVAC companies, plumbers, landscapers, garage door companies, and similar trades. We’re most effective for businesses with annual revenue of $1M to $5M in mid-sized U.S. markets with populations of 200k to 1 million.

Fencepost is headquartered in Augusta, Georgia, at 1106 Broad Street, Unit B. While we’re based in Augusta, we partner with businesses across America, aiming to reach all 50 states by 2030.

We only work with local service businesses, which means we know your industry inside and out. We track new customers, not just leads, offer live 24/7 reporting dashboards, and operate without long-term contracts. You always know where your money is going and what it’s producing, down to the exact dollar.

The easiest way to start is by scheduling a discovery call. It’s a 30-minute conversation where we learn about your business, show you where you stand online, and determine whether we’re a strong mutual fit. No pressure, no hard sell.

Be Part of Something Great!

Want to be part of our team? We’re always on the lookout for passionate people who want to make an impact.