HOME SERVICES MARKETING AGENCY
Good customers are looking for you.
Can they find you?
- Track every lead to revenue.
- Everything we build is yours.
- No black box marketing.
- Talk to humans, not ticket systems.
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FIVE-STAR
RATED REVIEWS -
NICE JOB
PARTNER -
JOBBER
PARTNER
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FIVE-STAR
RATED REVIEWS -
NICE JOB
PARTNER -
JOBBER
PARTNER
HOME SERVICES
Serving our Industry
Electrical companies, roofing companies, medical practices, and service businesses across America trust Fencepost to help grow their businesses predictably and profitably.
- WE TRACK NEW CUSTOMERS, NOT JUST LEADS
- 4.2x AVERAGE RETURN AFTER YEAR 1
- DEDICATED CLIENT SUCCESS MANAGER (+founder access)
- LIVE METRIC REPORTING DASHBOARD (We show our work)
- 100’s OF HAPPY CLIENTS
My favorite part about being on the client success team at Fencepost is that we put relationships first! What a gift to engage with local business owners on a daily basis. Though all the business types are diverse, the common thread of community remains
Senior Client Success Manager
OUR SERVICES
Service Playbooks designed for predictable, profitable growth
Custom Ad Campaigns
With a collective 25+ years running Google Ads, Facebook and Instagram Ads, we know how to serve ads that convert into real customers (not just leads). Copy, creative, audiences, and all.
Cons
Pros
Search Engine Optimization
Show up in the right search results, and start getting better quality calls from great customers. How do we do that? Get in the top three of the Google Map Pack.
Cons
Pros
Review Automation
Effortlessly boost your business’s reputation by automatically collecting more 5-star Google reviews from satisfied customers, turning daily work into lasting credibility through smart, automated communication.
Cons
Pros
Custom Landing Pages
Each page is built using conversion insights from hundreds of local home service businesses, tailored to your brand and ideal customer, and optimized to turn traffic into booked jobs.
Cons
Pros
OUR PROCESS
Our Formula for Local Growth is Simple.
When you work with Fencepost, everything we do is filtered through a formula of four key local growth ingredients to help you grow predictably and profitably. Here’s what’s next:
01. Discovery Call
We’ll take this opportunity to determine whether there’s a strong mutual fit for collaboration, ensuring our goals and expectations align.
02. 60-Minute Kickoff Call
After you’re ready, we schedule a 60-minute kickoff call to gather requirements for your local growth formula.
03. Build & Assessment Time!
Our team goes and builds out all the pieces of your Local Growth Formula (think ads, SEO and content strategy, review automation). This takes 3-5 weeks.
04. Approval & Launch
After copy, creative, and strategic roadmaps are sent and approved, it’s time to launch!
05. Regular Communication Cadence
Our team will send you a link to your live reporting dashboard, a Lead Quality database, and a bi-weekly traction report. Each month, we’ll review these with you to evaluate lead quality and progress.
WHO IS FENCEPOST?
Meet Ross & the team.
Fencepost is a team of lead gen pros out of Augusta, GA. We help turn home service businesses into thriving, local growth machines. Fencepost was born out of a desire to see meaningful connections and flourishing communities through the growth of local businesses all across America.
Thanks for
trusting us!
-Ross
– Ross
Thanks for
trusting us!
PRICING STRUCTURE
Fencepost Pricing is Clear & Simple!
To stay true to our values, we keep pricing transparent and publicly visible. When we change prices, you’re the first to know! The pricing tiers below reflect the monthly management amount. Ad spend is separate and handled by you, the business owner. Each tier is guaranteed to help your local business grow.
SEO
+ Reviews
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Review Automation & Consulting
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Google Business Listing Optimization
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Base Local SEO
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Bi-weekly Reporting
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Live 24/7 Reporting Dashboard
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Call Tracking & Recording
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Weekly Google Business Posts (if desired)
The
Fencepost
Experience
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One Paid Ads Channel
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Google Local Services Ads
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Review Automation & Consulting
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Google Business Listing Optimization
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Local SEO
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Bi-weekly Reporting
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Live 24/7 Reporting Dashboard
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Call Tracking & Recording
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Monthly 45-Minute Lead-Quality Review
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Weekly Google Business Posts (if desired)
The Full
Fencepost
Experience
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Google Ads (Includes LSA's)
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Meta Ads (includes Facebook & Instagram)
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Review Automation & Consulting
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Google Business Listing Optimization
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Local SEO
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Bi-weekly Reporting
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Live 24/7 Reporting Dashboard
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Call Tracking & Recording
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Monthly 45-Minute Lead-Quality Review
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Weekly Google Business Posts (if desired)
Single
Channel
Management
Best for Marketing Directors
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Google Ads, Facebook Ads, or other paid ads channel
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Full keyword and audience research
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New account build
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New campaign build
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Ad Copy & Creative
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Conversion tracking setup
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Bi-weekly Reporting
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Live 24/7 Reporting Dashboard
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Call Tracking & Recording
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Monthly 45-Minute Lead-Quality Review
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No multi-month contract (30-day cancellation notice)
Ready to Start?
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FIVE-STAR
RATED REVIEWS -
NICE JOB
PARTNER -
JOBBER
PARTNER
Still thinking?
Fencepost uses field-tested playbooks to generate 1,000’s of qualified new customers for Home Service Businesses every year. We’ve done all the testing already, so we know what works and don’t have to spend YOUR money learning. Discover the Local Growth Formula and how it works for businesses like yours.
OUR CLIENT STORIES
Real results from real local businesses across America.
Click the name to see each incredible success story of these wonderful Fencepost clients.
Austin Wiley
AW ELECTRIC
AUGUSTA, GEORGIA
Doug Ford
SUNCOAST ROOFING SOLUTIONS
TAMPA, FLORIDA
Carly Jones & Matthew Cook
BELA DENTISTRY
GEORGIA & SOUTH CAROLINA
W/ Fencepost
Roof Lead Costs
Organic Traffic
FAQ
Common Questions
Is Fencepost a digital marketing agency?
How can I get started?
Simply request a Free Video Assessment to get started. We’ll review your local growth potential in 48 hours or less, send you a proposal, and schedule a discovery call!
What kind of results can I expect, and when can I expect to see them?
Typical Fencepost experience a 30% boost in new customer acquisition after 3 months.
There are no contracts with Fencepost, but we recommend giving it at least 3 months before making any calls on performance.
Who are your customers?
Fencepost serves local businesses across the United States.
Our Local Growth Formula is tried and true for any local business, but most of our playbooks are catered towards home service businesses (like plumbers, roofers, HVAC pro’s, etc).
We are most effective at serving local businesses in mid-size markets (200k – 1M population).
