DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
How Google AI Overviews and AI Max Push Google Ads Toward Keywordless Targeting For Home Service Leads
How Google AI Overviews and AI Max Push Google Ads Toward Keywordless Targeting For Home Service Leads Key takeaways Google updated how ads can show in AI Overviews and introduced AI Max
When Google Ads AI Bidding Fails Home Service Businesses: How To Take Back Control And Protect Profit
Key Takeaways: AI bidding can simplify campaign management. But for many home service businesses the appeal of “set it and forget it” hides a risk: when Google Ads automation optimizes toward platform
LLMs for Lead Generation in Home Services: How Local Contractors Turn Feedback into Booked Jobs
Key takeaways Why large language models matter for home service lead generation right now Most contractors are sitting on more customer language than they can read. Phones ring, customers leave reviews, form
GEO Rank Tracking: How Home Service Brands Stay Visible Inside AI Search
Key takeaways Homeowners are typing and speaking long, natural questions into AI assistants such as ChatGPT, Claude, Gemini, and Perplexity. Queries look like this: Those tools respond with short lists and occasional
AI Agents In Home Services: How To Get Picked Inside ChatGPT, Perplexity, And Google Gemini
AI Agents In Home Services: How To Get Picked Inside ChatGPT, Perplexity, And Google Gemini Key takeaways Most home service owners still ask a single question to judge marketing performance How many
Google Search Console Insights + Social Channels: New Cross-Channel Power For Home Service Brands
Key takeaways What the Search Console Insights social channels experiment shows right away Google has started surfacing social channel performance inside Search Console Insights for a subset of properties. When a property
