DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
From SEO to GEO: How Home Service Businesses Can Stay Visible In AI-Generated Search
Key takeaways AI-generated search tools like Google’s generative overviews, ChatGPT, Gemini, and Perplexity produce short, conversational answers that synthesize multiple sources into one response. That changes how homeowners discover local contractors. Instead
Adapting Paid Search For Conversational AI: From Broad Keywords To Intent-Rich Copilot Queries
Key Takeaways Paid search no longer rewards only the biggest bid on a short keyword. Conversational AI platforms read full queries, session context, device signals, and user history to surface a single,
How Google AI Overviews and AI Max Push Google Ads Toward Keywordless Targeting For Home Service Leads
How Google AI Overviews and AI Max Push Google Ads Toward Keywordless Targeting For Home Service Leads Key takeaways Google updated how ads can show in AI Overviews and introduced AI Max
When Google Ads AI Bidding Fails Home Service Businesses: How To Take Back Control And Protect Profit
Key Takeaways: AI bidding can simplify campaign management. But for many home service businesses the appeal of “set it and forget it” hides a risk: when Google Ads automation optimizes toward platform
LLMs for Lead Generation in Home Services: How Local Contractors Turn Feedback into Booked Jobs
Key takeaways Why large language models matter for home service lead generation right now Most contractors are sitting on more customer language than they can read. Phones ring, customers leave reviews, form
GEO Rank Tracking: How Home Service Brands Stay Visible Inside AI Search
Key takeaways Homeowners are typing and speaking long, natural questions into AI assistants such as ChatGPT, Claude, Gemini, and Perplexity. Queries look like this: Those tools respond with short lists and occasional
