DIGITAL MARKETING RESOURCES HUB
A blog built for local business growth
Explore guides, playbooks, and insights from the Fencepost team—all crafted to help your business grow faster and with fewer headaches.
Featured Resources
The Multi-Channel Marketing Playbook: How Home Service Businesses Can Dominate Local Search in 2025
Your competition is playing checkers while the best home service businesses are playing chess. The difference? They’re not putting all their eggs in one basket. While most contractors are still dumping money
Why Customer Reviews Are the Ultimate Growth Hack for Home Service Companies
Here’s a stat that will change how you think about marketing: 87% of consumers read online reviews before choosing a local service provider. That means nearly 9 out of 10 potential customers
SEO for Dental Clinic: Essential Local SEO Strategies to Attract More Patients
Key Takeaways: If you’re a dentist or clinic manager watching potential patients slip away to competitors, the problem might not be your skills or your staff. The issue could be that people
Google Ads Performance Max Gets a Transparency Upgrade: How the New Cost Slider Toggle Changes Everything for Home Service Businesses
Key Takeaways Performance Max campaigns have been a closed system for most advertisers since their launch. You put money in, Google spreads it across Search, Display, YouTube, Maps, and other properties, and
Local SEO for Doctors: How to Attract More Patients in Your Area and Grow Your Medical Practice
Local SEO for doctors is the process of optimizing your medical practice’s online presence to appear prominently in local search results when nearby patients search for healthcare services. When someone searches for
GEO Is the New SEO: How Home Service Businesses Can Win in AI-Powered Search
The rules of search just changed. Again. While you were optimizing for Google’s algorithm, a new player stepped onto the field—and it’s not another search engine. It’s AI itself. ChatGPT, Perplexity, Claude,
