Build a comprehensive marketing plan. Select your channels to see how your budget breaks down and calculate the "hidden" labor costs required to execute them.

1. Business Profile
2. Select Marketing Channels

Check the channels you plan to use. This will allocate your media budget and estimate the labor required.

3. The "Soft Costs" (Management)

The Reality Check: Buying ads is only half the cost; managing them is the other half.

Select channels above to see estimate.
Owner time: $100+/hr | Staff: $25-40/hr
Select channels above to see estimated fee range.
4. Your Strategy Breakdown
Total Estimated Monthly Investment
$0
(0% of Annual Revenue)
Media Spend
$0
0% of Rev
Labor/Mgmt Cost
$0
0% of Rev

Important Note

These figures represent ongoing operating costs. They do not include one-time setup fees, such as:

  • Optimizing Google Business Profile
  • Website & Landing Page Development
  • Setting up CTAs & Conversion Tracking
  • Initial Ad Account Onboarding & Setup
%
Recommended: $0

Allocations & Sufficiency

How your current budget splits across selected channels, and whether that amount is sufficient.

Channel Your Allocation Sufficiency Check

Data Sources: 2024-2025 Benchmarks. U.S. SBA, Lasso Up, UpFlip.