In the competitive roofing industry, visibility is everything. With Fencepost’s Local Growth Formula, we transform the complexity of lead generation into a streamlined path to growth.
What Are Leads for Roofing?
Leads are the lifeblood of your business, and roofing leads are potential customers seeking your expertise. Whether it’s B2B leads for large commercial projects or B2C leads for cozy homes, understanding the difference is key to tailoring your approach for maximum impact.
What are the types of roofing leads?
Understanding the differences between the two types of leads is crucial for roofing contractors to effectively tailor your marketing strategies and approach potential clients with the right messaging and solutions. By identifying whether you are targeting B2B or B2C leads, roofing contractors can optimize their efforts and generate higher-quality leads that align with their specific business goals.
B2B Roofing Leads
B2B leads refer to business-to-business opportunities, where roofing contractors target other businesses or organizations in need of their services. These leads often involve larger-scale projects, such as commercial buildings or industrial facilities.
B2C Roofing Leads
On the other hand, B2C leads focus on business-to-consumer opportunities, where contractors target individual homeowners or residential properties. These leads typically involve smaller-scale projects, such as roof repairs or replacements for houses.
Strategies on How to Get Roofing Leads
Here’s how we apply our four cornerstones — Paid Search/Google Ads, Facebook Ads, Local SEO, and Review Generation — to help your roofing business reach new heights.
Visibility: Paid Search and Google Ads
Your potential customers are searching for roofing services like yours every day. With our targeted Google Ads campaigns, we place your business at the top of search results, instantly increasing visibility and driving high-quality leads straight to your doorstep. By optimizing for relevant keywords, we ensure you’re not just seen, but seen by the right audience.
Competency: Facebook Ads
Showcasing your roofing expertise to the local market is where Facebook Ads come into play. Through engaging ad creatives and compelling calls-to-action, we highlight your craftsmanship and reliability, directly reflecting your competency in the roofing industry. This not only piques interest but also builds confidence in your brand.
Social Proof: Local SEO and Review Generation
Trust is paramount, and nothing builds trust like social proof. By enhancing your Local SEO, we ensure your business ranks highly in local directories and on maps, making it easy for satisfied customers to leave glowing reviews. Plus, our review generation strategy amplifies positive feedback, solidifying your reputation.
Referral: A Community-Focused Approach
Finally, we harness the power of word-of-mouth through strategic referral programs. Encouraging your happy customers to spread the word turns your satisfied clientele into your most valuable marketers. With Fencepost, every completed project becomes an opportunity for exponential growth.
Local SEO: Your Digital Storefront
Our Local SEO tactics are not just about being found; they’re about being found first. By optimizing your website and ensuring your Google Business Profile is up to date, we help you dominate local search results. Creating separate landing pages for each area you serve further increases your online visibility, making it easy for local customers to find and choose you.
PPC Advertising: Immediate Impact
Paid ads, or PPC, offer immediate visibility and lead generation. We craft ads that cut through the noise, bringing you leads that are ready to convert. With ongoing optimization, we make every dollar count, ensuring your ads target and captivate potential clients effectively.
Content Marketing: Educate and Convert
We position you as the authority in roofing with content that educates and engages. From blog posts to how-to videos, we craft content that drives organic traffic and establishes your brand as the go-to expert, encouraging website visitors to take the next step.
Referral Systems: Leverage Loyalty
Our referral strategies turn your satisfied customers into advocates. With incentives for referrals, we help you create a loyal customer base that’s eager to spread the word about your exceptional services.
Begin Your Journey to More Leads
Ready to scale your roofing business with leads that convert? Fencepost’s Local Growth Formula is the blueprint you’ve been searching for. If you’re ready to take your roofing business to the next level, book a free consultation with us to learn how our proven strategies can help you generate high-quality leads.
Frequently Asked Questions
What are roofing leads?
Roofing leads are potential customers actively looking for roofing services, including homeowners and businesses that need repairs, replacements, or commercial roofing solutions.
What is the difference between B2B and B2C roofing leads?
B2B roofing leads come from businesses or organizations and typically involve larger commercial or industrial projects, while B2C roofing leads focus on homeowners and residential roofing needs.
Which type of roofing leads should my business focus on?
The right lead type depends on your services, crew size, and growth goals. Contractors specializing in large projects often focus on B2B leads, while residential roofers typically benefit from B2C leads.
How does Local SEO help generate roofing leads?
Local SEO helps your roofing business appear in map results and local searches, making it easier for nearby customers to find and contact you when they need roofing services.
Do Google Ads work for roofing companies?
Yes. Google Ads place your business at the top of search results when people are actively searching for roofing services, driving high-intent leads that are more likely to convert.
How do Facebook Ads help roofing contractors?
Facebook Ads allow roofing companies to showcase their expertise, past work, and reviews to local audiences, helping build trust and generate demand before customers begin searching.
Why are reviews important for getting roofing leads?
Reviews provide social proof that builds trust with potential customers. Strong ratings and recent reviews improve local visibility and increase the likelihood that prospects choose your business.
How does Fencepost help roofing companies get more leads?
Fencepost uses a Local Growth Formula that combines paid advertising, Local SEO, review generation, content, and referral strategies to consistently generate high-quality roofing leads.
