Hey there, plumbing pros! 🛠️

Ever thought about why one plumbing business flourishes while another, possibly better one, languishes in the shadows? It’s all about the growth recipe. At Fencepost, we’ve boiled it down to four main ingredients: Visibility, Competency, Social Proof, and Referral. Let’s unravel this formula, tailored for the plumbing masters.

1. Be the Visible Plumber in Town (Not the Invisible Phantom)

Visibility isn’t about a high street spot anymore – it’s about lighting up those search results. Did you know that 89% of consumers use search engines like Google when looking for a service, including plumbers? Or that Google Ads can skyrocket your visibility, potentially bringing a whopping 150% increase in lead volume within weeks of starting? It’s not about being ‘online’; it’s about being noticeable online. By leveraging Google Ads, you’re not just visible; you’re shining bright, ready to be picked.

2. Competence is More than Just Fixing Leaks

Here’s the thing: Competency isn’t just about unclogging that drain efficiently (though, kudos if you do). It’s about being consistently excellent, making sure every interaction leaves your customer nodding in satisfaction. That means timely responses, showing up when you say you will, and leaving that bathroom spotless post-fix. Excellence in the mundane? That’s where the magic happens.

3. Let the World Be Your Spokesperson

With Social Proof, your customers become your best advertisers. But what if we said you could supercharge this process? Enter tools like NiceJob, which can ramp up your review rate by a mind-blowing 50% practically overnight. Imagine doubling, tripling, or even quadrupling your reviews effortlessly. We’ve seen businesses jump from zero to a staggering 102 reviews in just 48 hours, all thanks to automated review generation. The digital world’s word-of-mouth just got a turbo boost.

4. Because Old-School Referrals Still Rock

Lastly, the art of Referral. This isn’t just old wine in a new bottle; it’s about optimizing the age-old practice of word-of-mouth. Remember Aunt Jane who wouldn’t stop talking about her amazing hairdresser? Be the plumber Aunt Jane can’t stop raving about. Offer incentives, discounts, or loyalty programs to encourage those golden referrals.

Why is online visibility important for plumbing businesses?

Most customers search online when they need a plumber. Strong online visibility ensures your business appears when people are actively looking for plumbing services in your area.

How do Google Ads help plumbers get more leads?

Google Ads place your business at the top of search results, allowing you to capture high-intent customers who need plumbing services right away and are ready to contact a professional.

What does “competency” mean in plumbing marketing?

Competency goes beyond technical skill. It includes fast response times, clear communication, showing up on time, and delivering a consistently great customer experience.

How do online reviews impact plumbing leads?

Online reviews act as social proof. A high volume of positive reviews builds trust, improves local rankings, and makes potential customers more likely to choose your business.

Why are referrals still effective for plumbing businesses?

Referrals leverage trust between customers. When satisfied clients recommend your services, those referrals often convert faster and at a higher rate than other leads.

How can plumbers encourage more customer reviews?

Plumbers can ask customers directly and use automated review tools to make leaving feedback easy, increasing both the volume and consistency of reviews.

What is the Local Growth Formula for plumbing businesses?

The Local Growth Formula focuses on four core pillars: visibility, competency, social proof, and referrals to create consistent lead flow and sustainable growth.

How does Fencepost help plumbing businesses get more leads?

Fencepost helps plumbing businesses grow by improving online visibility, building trust through reviews, and creating systems that generate and convert high-quality local leads.

Wrap-Up:

Plumbing might be an age-old profession, but to truly ace in this digital era, you need a mix of the traditional and the new. And while you’re the master of the pipes, we at Fencepost are here to ensure you’re not just another plumber in the sea. With our formula, we can help turn your plumbing business into the go-to name in town. And if you’re wondering how our Local Growth Formula can elevate your plumbing game, let’s chat. Click here for a FREE 5-minute video assessment and let’s uncork the potential of your plumbing business together!

Remember, it’s not just about the service, but how you serve it. Now, gear up, show up, and let’s make your plumbing business the talk of the town! 🚀