The Local Growth Formula at Work—Starting with Proof, Ending in Scale.
Paid Ads That Pay for Themselves
We don’t run ads for the sake of it—we build profitable, repeatable systems that actually grow your business. At Fencepost, we back every dollar you spend on digital advertising with a bold guarantee:
👉 We help you generate 3x return or better on every dollar you invest—including our fees. Period.
Whether you’re a roofer, electrician, landscaper, or home service pro, we help you turn cold traffic into hot leads and high-ticket jobs using a proven, data-backed strategy.
What We Do
Most Agencies Run Ads. We Build
Growth Engines.
We’ve audited hundreds of campaigns and seen the same mistakes again and again:
The Cons
The Fencepost Way
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FIVE-STAR
RATED REVIEWS -
NICE JOB
PARTNER -
JOBBER
PARTNER
Built on What Delivers
Our Paid Ads Framework
- Proof
- Predictability
- Profitability
- Scale
Our strategies are tried and tested, built on real-world experience and proven to drive meaningful growth for local businesses. We don’t rely on guesswork — every tactic is backed by data, refined through experience, and focused on delivering consistent, long-term results.
Proof
Test your offer and message with small, efficient ad campaigns
Predictability
Build consistency in your lead flow and cost-per-lead
Profitability
Generate more revenue than you spend—we track ROI down to the dollar
Scale
Expand what works across new platforms, regions, and customer segments
How We Do It?
Our strategy is always built around the Fencepost Local Growth Formula:
- Visibility - Ads that put you in front of the right people
- Competency - You look like the best option—and you are
- Social Proof - We leverage your best reviews and testimonials
- Referral - We help your brand stick so you become referable
And then we back it all with tight data loops, clean automations, and expert-level ad execution.
What We Deliver
Growth Starts With the Right Strategy
At Fencepost, we combine proven frameworks, local expertise, and data-driven tactics to build strategies that drive real, sustainable growth for your business.
Research
Competitive analysis, keyword research, and customer behavior mapping
Campaign Setup
Ad copywriting, audience targeting, creative design, conversion tracking
Ad Variants
We test multiple headlines, creatives, and formats
Funnel Integration
Connect ads to lead forms, landing pages, phone tracking, CRM, etc.
Optimization
Ongoing adjustments to reduce cost per lead and improve quality
Reporting
Weekly and monthly insights tailored to your business goals
Our Guarantee
3x ROI or Better.
We don’t just hope for results—we guarantee them. Fencepost clients see at least 3x return on all dollars invested in digital marketing, including our management fees. That’s not a dream—it’s the standard.
Onboarding & Setup
We align on goals, finalize messaging, build campaigns, and set tracking.
1
Proof Phase
Small, targeted tests to validate your offer, message, and targeting.
2
Predictability Phase
Consistent lead flow, optimized ad spend, and conversion tracking.
3
Profitability & Scale
Your campaigns are producing returns—and we double down to scale results.
4
We track all of it in your Lead Quality Database —so you know exactly where your budget is going, what it’s generating, and what comes next.
Your Growth Partner
Why Fencepost?
We’ve managed millions in ad spend for local businesses just like yours. Our superpower isn’t just strategy—it’s care. We obsess over the small details because we know they create big wins.
SPECIALIZED
We only work with local service pros
Analytical
We track ROI and lead quality every step of the way
Straightforward
We report in plain English—not confusing dashboards
We’re not the cheapest. We’re just the best.
Start Growing Today
Let’s Turn Clicks into Contracts.
If you’re tired of burning ad budget on clicks that don’t convert, let’s fix that.
👉 We guarantee a 3x ROI—or better—or we don’t stop working.
and let’s build a system that works as hard as you do.