E-E-A-T for Home Services: Use UGC and Automated Reviews to Build Trust and Boost Conversions
Key takeaways For a home service company, reviews are a revenue tool. According to data from BrightLocal, about 87 per cent of consumers read online reviews for local businesses, and roughly 79 per cent trust them as much as a personal recommendation. That behaviour directly explains why businesses with more recent, detailed reviews get better click-through rates, more […]