The 2025 AEO Playbook

How to get your local business at the top of AI search results. The Goal: When a homeowner or business owner asks any question about a service, you (or your client) show up first.Not just in Google—but in every search platform, voice assistant, or AI tool pulling local answers. What is AEO and why does […]
AI Search Is Here—and It’s Built for Local Businesses

There’s a new frontier in digital marketing, and it’s not coming—it’s already here. It’s not called “the metaverse.” It’s not a new Instagram or TikTok trend. It’s something a lot more practical—and a lot more powerful. It’s AI-powered Search. And for local businesses who know how to play it right, it’s not a threat. It’s […]
The 6-Step System to Double Your Booking Rate (Without Spending More on Ads)

Learn the 6-step system to increase lead conversion rate and double your bookings—no extra ad spend needed. Smart strategies for maximum results.
How Fencepost Adapts to AI Search and the Changing Local SEO Landscape

In this article, we will talk about how AI is changing Local SEO and what Fencepost does to help our clients succeed.
Boosting Your HVAC Business: The Power of Digital Marketing for HVAC Companies

Navigating the world of lead generation can be challenging for HVAC companies and heating and air pro’s. The key is not just to attract more leads but to attract the right ones. This step-by-step guide breaks down Fencepost’s Local Growth Formula, showing you how to systematically enhance your lead generation process.
Mastering Lead Generation: A Step-by-Step Guide for Home Remodeling Contractors

Navigating the world of lead generation can be challenging for home remodeling contractors and general contractors. The key is not just to attract more leads but to attract the right ones. This step-by-step guide breaks down Fencepost’s Local Growth Formula, showing you how to systematically enhance your lead generation process.
How to Get Roofing Leads: The Local Growth Formula Unveiled

In the competitive roofing industry, visibility is everything. With Fencepost’s Local Growth Formula, we transform the complexity of lead generation into a streamlined path to growth.
How to Get More Leads for My Plumbing Business

Ever thought about why one plumbing business flourishes while another, possibly better one, languishes in the shadows? It’s all about the growth recipe.