OUR SERVICES

Marketing tailored to your Local Growth Formula

Everything we do at Fencepost is a playbook designed and tested to generate predictable, profitable growth for your business.

OUR SERVICES

Service Playbooks designed for predictable, profitable growth

Custom Ad Campaigns

With a collective 25+ years running Google Ads, Facebook and Instagram Ads, we know how to serve ads that convert into real customers (not just leads). Copy, creative, audiences, and all.

Cons

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Pros

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SET IT & FORGET IT MANAGEMENT​
A DEFINED RETURN ON EVERY $ SPENT
ZERO REPORTING
6-WEEK COPY & CREATIVE TESTING CYCLES
NO CLARITY ON ROI
LIVE REPORTING DASHBOARDS
BORING ADS
KNOW HOW MANY LEADS CONVERT INTO PAYING CUSTOMERS

Search Engine Optimization

Show up in the right search results, and start getting better quality calls from great customers. How do we do that? Get in the top three of the Google Map Pack.

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Pros

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CHEAP BACKLINKS FROM SHADY SITES
NO BLACK HAT TACTICS—EVER
ONE BLOG POST A MONTH (IF THAT)
WEEKLY CONTENT THAT RANKS & EDUCATES
STUFFED KEYWORDS WITH ZERO STRATEGY
MAP PACK-FOCUSED, STRATEGY-FIRST SEO
“SEO TAKES 6+ MONTHS” EXCUSE
LOCAL SEO MOMENTUM IN 90 DAYS

Review Automation

Effortlessly boost your business’s reputation by automatically collecting more 5-star Google reviews from satisfied customers, turning daily work into lasting credibility through smart, automated communication.

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Pros

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ONE-TIME EMAIL BLASTS FOR REVIEWS
TIMED AUTOMATIONS THAT GET RESULTS
ASKING FOR REVIEWS AT THE WRONG TIME
SMART TIMING, SMART CHANNEL DELIVERY
NO FOLLOW-UP OR CONSISTENCY
REVIEWS ON AUTOPILOT, EVERY WEEK
YOU NEVER KNOW WHAT’S WORKING
SCORECARD TRACKS REAL RESPONSE RATES

Custom Landing Pages

Each page is built using conversion insights from hundreds of local home service businesses, tailored to your brand and ideal customer, and optimized to turn traffic into booked jobs.

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Pros

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DESIGNED FOR THE BOSS, NOT THE BUYER
PAGES BUILT FOR YOUR IDEAL CUSTOMER
LOOKS NICE, CONVERTS POORLY
DATA-BACKED, CONVERSION-TESTED LAYOUTS
NO CLEAR CALL TO ACTION
EVERY SCROLL LEADS TO A DECISION POINT
NO WAY TO KNOW WHAT’S WORKING
CONVERSION RATE OPTIMIZATION TESTING CYCLES BUILT-IN
SEE MORE

OUR PROCESS

Our Formula for Local Growth is Simple.

Most local businesses don’t have an ad problem—they have a predictability problem. At Fencepost, we don’t just launch campaigns and hope for the best. We build lead generation systems rooted in strategy, accountability, and relentless optimization. We’re here to make sure every dollar you spend actually moves the needle — predictably & profitably.

Whether you’re a roofer in Georgia or a landscaper in Texas, we help service businesses turn online clicks into real-world customers—and we back it with clear tracking and measurable ROI.

WHO IS FENCEPOST?

Meet Ross & the team.

Fencepost is a team of lead gen pros out of Augusta, GA. We help turn home service businesses into thriving, local growth machines. Fencepost was born out of a desire to see meaningful connections and flourishing communities through the growth of local businesses all across America.

Thanks for

trusting us!

-Ross

Ross-Portrait

– Ross

Thanks for

trusting us!

FAQ

Common Questions

Is Fencepost a digital marketing agency?

Simply request a Free Video Assessment to get started. We’ll review your local growth potential in 48 hours or less, send you a proposal, and schedule a discovery call!

Typical Fencepost experience a 30% boost in new customer acquisition after 3 months.

There are no contracts with Fencepost, but we recommend giving it at least 3 months before making any calls on performance.

Fencepost serves local businesses across the United States.

Our Local Growth Formula is tried and true for any local business, but most of our playbooks are catered towards home service businesses (like plumbers, roofers, HVAC pro’s, etc).

We are most effective at serving local businesses in mid-size markets (200k – 1M population).