CASE STUDY
Local SEO Case Study
How Suncoast Roofing Solutions Went from Rank 20+ to Top 7 in Google Maps
Client Background
Founded in 2009, Suncoast Roofing Solutions is a Florida-based residential and commercial roofing company specializing in tile, shingle, flat, and metal re-roofing and repair services.
Operating out of Lutz, Florida, this incredible tile roofing company serves a 50-mile radius around Lutz and the greater Tampa, FL market. It has built a reputation for high-quality craftsmanship, durable roofing materials, and exceptional customer service.
Suncoast primarily caters to affluent homeowners aged 40 and above with a household income exceeding $200,000, focusing on long-lasting roofing systems that enhance both property value and protection.
Suncoast Roofing Solutions partnered with Fencpost to increase website traffic, improve Google search visibility, and generate consistent local leads for high-value roofing projects. Their main goal was to strengthen their online presence against area competitors, while generating positive ROI from an SEO investment.
Through a strategic mix of local SEO, content optimization, and Google Business Profile enhancements, Fencepost helped transform Suncoast’s digital presence, driving measurable growth in search rankings, inbound calls, and qualified roofing inquiries within just a few months.
The Challenge
Before working with Fencepost, Suncoast Roofing Solutions’ website had serious technical and visibility problems that hurt its ranking in Google Search and Maps. Even though the roofing company had a strong local reputation, its online presence did not show its authority in the industry.
A detailed website audit showed that the company lacked essential SEO foundations. For example, they had not sent their sitemap to Google Search Console. They also lacked structured data markup, which is code that helps search engines understand important business information. This lack of information meant their services were not being properly indexed, so they lost chances to be found and ranked.
Their Google Business Profile (GBP) also needed major updates. It was set up as a Service Area Business (SAB) with a hidden address, severely limiting its local visibility on Google Maps. Because of this setup, Suncoast Roofing Solutions did not appear in important map searches for roofing keywords in its main service areas. For their target keywords, the business’s average map ranking was beyond position 20, making it hard for potential local customers to find them.
From a technical point of view, the website’s site health score was only 68. This was caused by multiple issues, such as broken links, missing redirects, oversized images, and confusing page addresses (non-canonical URLs). These errors slowed down the page performance and prevented Google from efficiently crawling and ranking the website’s pages.
Overall, Suncoast Roofing Solutions struggled with:
- Poor technical site health and crawlability issues
- Missing structured data and sitemap submission
- Unoptimized Google Business Profile with a hidden address
- Limited engagement and inbound leads despite a strong offline reputation
- Weak local visibility (average map rank 20+)
Objectives
Suncoast Roofing Solutions teamed up with Fencepost to improve their online presence and be more visible in the competitive local roofing market. Working through our Growth Guide, here were their main SEO goals:
Improve Local Map Rankings
To be one of the top 3 businesses shown on Google Maps when people search for important terms like “tile roofing Tampa.”
Enhance Organic Search Performance
To get at least 50% more visitors and views to their website in six months by improving the site’s content and technical setup.
Optimize the Google Business Profile (GBP)
To change Suncoast’s hidden service listing into one with a verified address. This would help them be found by more local customers and maximize local discovery.
Strengthen Overall Conversion Rate from Organic Search
To get more qualified leads (customers ready to hire them)\! We planned to do this by using the GBP consistently, improving service listings, and getting more local search visibility.
These specific goals were created to build trust in local search, increase the company’s visibility within a 50-mile radius, and drive a steady flow of homeowner inquiries for premium re-roofing and repair services.
Our Approach
To help Suncoast Roofing Solutions overcome its online visibility issues, we developed a full SEO plan focused on five main areas: technical SEO, on-page updates, content creation, link building, and local SEO.
1. Technical SEO
We started with a deep check of the website using tools like Ahrefs and Google Search Console. This helped us find problems with how Google was reading the site (crawlability), speed, and indexing. We saw the site was missing a sitemap and special code (structured data markup) and had broken links. We fixed these technical errors, made the site mobile-friendly, and added the special code. These fixes raised the site’s technical health score from a low 68 to over 90. This made it much easier and faster for Google to look at and rank the website.
2. On-Page Optimization
Next, we made changes to the pages themselves. We used important keywords, like “tile roof replacement Tampa” and “roof repair near me,” in titles, descriptions, and headings. We improved the links between pages and made the “Call to Action” buttons (CTAs) clearer so visitors would know what to do next.
3. Content Strategy
Our content plan was focused on being an authority and providing helpful information. We wrote educational blogs and organized the topics into topic clusters. This helped make Suncoast Roofing Solutions a trusted expert in Florida’s roofing market.
4. Link Building & Authority Growth
To make the website more powerful, we started a plan to get high-quality local backlinks (links from other reputable websites). This included working with local blogs and business directories. These links helped show Google that Suncoast is a reliable source.
5. Local SEO
Local SEO was the most important part for map visibility. We improved the Google Business Profile (GBP) by changing it from a hidden listing to one with a verified address. We added better services, categories, and images. Posting regularly and getting reviews also made the profile more credible. These updates caused a big jump in map ranking, moving them from position 21+ to 7.33 for the important search term “tile roofing Tampa.”
How We Did It
Tools & Methodologies
Our strategy was powered by Ahrefs, Google Analytics 4, Search Console, BrightLocal, and Local Dominator, allowing precise tracking of performance, rankings, and engagement. By combining technical excellence with local optimization, we transformed Suncoast Roofing Solutions’ digital footprint into a steady source of qualified leads and local visibility.
Technical & Schema Integration
A detailed technical SEO audit and content review identified optimization gaps. We implemented Local Business Schema, embedded the Google Map code in the footer, and added FAQ schema across all service pages, boosting structured visibility and reinforcing location relevance.
GBP Address Publication & Refinement
The GBP address was published and verified, signaling Google of the business’s precise location. This single change significantly improved the company’s proximity ranking for “roofing Tampa” and related keywords. Ongoing on-page refinements, blog optimization, and consistent GBP posting supported this visibility boost.
Tracking & Strategic Review
Using BrightLocal and Local Dominator, we began tracking the jump in local rankings following the GBP address publication. Blog publishing and GBP posting continued, while KPI reviews guided refinements for the next quarter’s plan.
Geo-Focused Content Optimization
Content was enhanced with geo-modifiers like “Tampa,” “St. Petersburg,” and “Clearwater.” Technical issues flagged by Ahrefs and Search Console were fixed, while internal linking was improved to strengthen authority signals.
PHASED STAGES
Implementation Timeline
Our SEO campaign for Suncoast Roofing Solutions entered a major growth phase in January 2025, when strategic technical updates and structured data implementation began driving measurable improvements in visibility and local rankings. This phase coincided with the decision to publicly display the company’s Google Business Profile (GBP) address. This pivotal step strengthened local search signals and improved proximity relevance in Google Maps.
The client initially chose to keep their company address hidden due to privacy and appointment-only operations. But, after seeing the massive impact potential on their Google Map Pack ranking, they decided to publish the verified address in February 2025 to unlock the full potential of the local map and skyrocket customer discovery within the Tampa area.
May 2025: Keyword Expansion & Crawling Checks
We expanded keyword targeting through location-based research and set a content plan until December 2025 (three blogs per month). Crawling and indexing improvements ensured sustained ranking growth.
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June 2025: Location Pages & Content Scaling
Ten new location pages were launched, covering major Tampa Bay areas such as St. Petersburg, Clearwater, Brandon, Lakeland, and Palm Harbor. Additional blogs addressed high-intent roofing queries, while page-speed and UX audits were prepared for the next growth phase.
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July 2025: Local Focus – “Tile Roofing Tampa”
Targeted blogs such as “Choosing a Tile Roofing Company in Tampa” and “Tile Roof Repair in Tampa” emphasized service + location intent. The FAQ schema and Yellow Pages citations further strengthened the local authority.
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August 2025: Local Authority & UX Enhancement
Site navigation was optimized to improve UX and resolve 404s. Map rankings rose from #7 to #5 for “roof tile repair near me.” The FAQ Hub launched, and ongoing GBP updates, schema audits, and citation orders reinforced authority.
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September 2025: Competitive Analysis & Optimization
We ran a competitive audit in Local Dominator for “tile roofing Tampa,” addressed indexing issues, and published high-value blogs around Florida roofing topics such as Best Roof Vent Types and Best Roof Tile for Tampa Homes.
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October 2025: Comprehensive Audit & Content Publishing
We ran a competitive audit in Local Dominator for “tile roofing Tampa,” addressed indexing issues, and published high-value blogs around Florida roofing topics such as Best Roof Vent Types and Best Roof Tile for Tampa Homes.
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Timeline Summary
Over 15 months, our methodical SEO strategy transitioned from foundation building to authority scaling, combining consistent technical optimization, geo-targeted content creation, and proactive local SEO management. This continuous execution drove measurable success, including a rank improvement from 21+ to an average of 7.33, expanded visibility across Florida markets, and steady lead generation for Suncoast Roofing Solutions.
Results
A consistent and data-driven SEO strategy fueled major growth for Suncoast Roofing Solutions in local visibility and site performance. Over 15 months, the campaign delivered clear, measurable results across all key areas, from Google Maps rankings to site health and keyword results.
Local SEO & Map Ranking Improvements
Our local SEO strategy delivered one of the campaign’s most impactful results.
By optimizing the Google Business Profile, adding a verified address, and expanding local citations, Suncoast Roofing Solutions’ average map ranking for the keyword “tile roofing Tampa” improved dramatically, from position 18.23 in March 2025 to 7.33 by August 2025, a 10.9-point improvement.
Before: 18.23 average rank – majority of results outside the top 20 (low visibility)
After: 7.33 average rank – 53% high-ranking pins within top 10 results
This surge in local ranking visibility translated into higher GBP interactions, including increased calls, direction requests, and website visits; directly supporting the objective of generating consistent, high-quality local roofing leads.
Technical SEO Performance
At the start of the project, the website’s technical health score stood at 68 (Fair), indicating multiple crawl and indexation issues. After a series of technical audits, schema implementations, and site clean-ups, the score climbed to 91 (Excellent), a 34% improvement.
Before: Health Score 68 – issues with broken links, image size, sitemap errors, etc.
After: Health Score 91 – optimized structure and stronger crawlability
This improvement enhanced Google’s ability to index the site efficiently, directly contributing to better organic visibility and ranking stability.
Result Summary:
The campaign successfully met its core objectives:
- Increased local visibility and organic ranking performance
- Enhanced technical health and site crawlability
- Strengthened GBP engagement and lead generation
- Built a content ecosystem that positions Suncoast Roofing Solutions as a trusted roofing authority in Florida
Overall, Suncoast Roofing Solutions experienced a transformative improvement in online visibility, turning their digital presence into a sustainable source of local leads and brand credibility.
Conclusion
While Suncoast Roofing Solutions isn’t yet in the top 3 on Google Maps, the success so far is a major win for their local SEO journey. Moving from an average map rank of 18.23+ to 7.33 in just over a year is clear proof of consistent progress, smart technical improvements, and a powerful, well-planned SEO strategy.
This case study proves that a smart approach—from technical checks to improving the Google Business Profile and adding content—can create real, lasting results, even before reaching the absolute top. Sustainable SEO growth comes from steady, data-driven work, not quick fixes.
We will keep tracking Suncoast’s performance to help them push toward the top 3 positions. This story is a powerful example of how commitment, teamwork, and expert execution can completely transform a business’s visibility in highly competitive local markets.
Key Takeaways
- Google Business Profile optimization made the most significant difference, switching from a hidden service area listing to a verified address unlocked top-tier map visibility, driving a 10.9-point ranking improvement for “tile roofing Tampa.”
- A complete technical SEO overhaul boosted the site’s health score from 68 to 91, fixing crawl errors and improving site speed, which helped sustain higher rankings.
- Consistent content creation, citation building, and schema implementation strengthened Suncoast’s authority and local search coverage month over month.
- The campaign proved that local SEO and technical precision deliver compounding results: greater visibility, higher engagement, and more qualified roofing leads.
- Investing in SEO with Fencepost produced lasting ROI, turning Suncoast Roofing Solutions into a top-ranking local brand in the Tampa roofing market.
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Meet the SEO Expert
Behind the Results
Eloisa Viloria
SEO Specialist
Eloisa Viloria is an experienced SEO Specialist dedicated to helping brands increase online visibility and convert organic traffic into real business results. With nearly five years in the digital marketing space, she has developed and executed custom SEO strategies that have improved keyword rankings, enhanced local maps rankings, boosted website traffic, and indirectly contributed to sales conversions.
Eloisa’s approach blends technical SEO expertise with a deep understanding of content strategy and consumer behavior, ensuring that every optimization effort drives measurable growth and long-term success.