Built for Local Service Pros. Backed by Data. Designed to Win.
Landing Pages That Turn Clicks Into Customers
Every high-performing marketing campaign has one thing in common:
👉 A landing page that was built to convert.
At Fencepost, we don’t build pretty pages—we build profit pages.
Each one is crafted using conversion data from hundreds of local home service businesses, customized to your brand and buyer, and optimized to turn traffic into booked jobs.
No fluff. No wasted clicks. Just more qualified leads—faster.
What We Do
Your
Website Isn’t a Funnel.
Your Landing Page Is.
Most business owners send paid traffic to their homepage and wonder why it doesn’t convert. Here’s the truth:
The Cons
The Fencepost Way
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FIVE-STAR
RATED REVIEWS -
NICE JOB
PARTNER -
JOBBER
PARTNER
Built Around the Local Growth Formula
We don’t just design—we align. Each landing page is carefully structured to reflect the Fencepost Local Growth Formula:
- Visibility: We grab attention fast with strong headlines and trade-specific messaging
- Competency: We position you as the best in your space with expert-level copy and social proof
- Social Proof: We showcase reviews, badges, certifications, and results from real customers
- Referral: We build brand trust and stickiness so people remember—and refer—you
Every element is intentional. Every line is tested. Every page is tailored for your trade.
Custom, High-Converting Pages—Built Fast
Timeline for Results.
We move quickly, but never cut corners. Your landing page will be ready to launch in just a few short weeks.
Strategy & Messaging Alignment
We clarify your audience, offer, and brand voice.
1
Design & Copy
Custom copy + layout built to convert (no templates here).
2
Revisions & Launch
We finalize the build, test for mobile and speed, and go live.
3
You’ll walk away with a powerful page that works in tandem with your ads, SEO, and email strategy—and is built to grow with you.
Start Growing Today
Ready to Turn Visitors Into Customers?
If you’re spending money on ads or SEO without a strong landing page, you’re leaving money on the table.
👉 We guarantee a 3x ROI—or better—or we don’t stop working.
Let’s fix that. Book a call today and let’s turn your next visitor into your next customer.
FREQUENTLY ASKED QUESTIONS
What makes a landing page different from my regular website?
Your website serves many purposes. A landing page has one job: to convert a visitor into a lead or a booked call. It’s built around a single offer, a single customer type, and a single call to action. That focused design is why landing pages outperform general website pages when it comes to paid ad traffic.
How long does it take to build a landing page?
Our typical timeline is four weeks. Weeks 1 and 2 are for strategy and messaging alignment. Week 3 is for design and copy. Week 4 is for revisions, mobile testing, and launch. We move fast without cutting corners.
Will the landing page match my brand?
Yes. Every page is custom built to your brand, not from a generic template. We use your colors, voice, logo, and service-specific messaging so the page feels like a natural extension of your business.
Who owns the landing page once it's built?
You do. Everything we build is yours. That includes your landing pages, ad accounts, creatives, and data. You keep full ownership, no matter what.
Can one landing page work for both Google Ads and Facebook Ads?
It depends on the campaign goal. Some pages work well across both platforms, but we often recommend channel-specific pages for the best conversion rates because Google and Facebook traffic have different intent levels. We’ll advise you on the right setup during strategy alignment.