CAMPAIGN OVERVIEW
Your
Local
SEO Strategy
It helps your business rank higher in local search results through strategic optimization, driving more visibility, traffic, and visits from nearby customers.
What is Local SEO?
Local SEO campaigns add value to your business by coming up with innovative and creative ways that result in an increase of Google ranking. Local SEO is the process of optimizing a website for target keywords so it ranks higher on local searches than other competitors near you.
Local Search Engine Optimization (SEO) utilizes various techniques and tactics to improve your business’s rank position when someone conducts a search. Did you know 64% of local customers use search engines and directories as their main way to find a local business? And, 50% of searchers visit businesses within 24 hours of a local search.
How Will My Site
Be Optimized?
Our approach to local SEO is holistic. We view both Google best practices (aka spider food) which helps you rank and user experience with the same Importance. There are various tasks that will be taken core of on your website (content conversion rate optimization, technical SEO) and ones off-site (GMB, citation building). Our goal is to blend both sides to get you better quality leads who are ready to convert through your website or Google My Business profile.
Throughout the process, there will be milestones that let you know the foundational optimization for certain keywords is on track to lead generation In 6-9 months with a healthy budget.
Google Ranking Factors
- Content
- Freshness
- Quality Backlinks
- Mobile First
- Page Speed
- Schema
- Brand Power & Signals
- Domain Power
- Site Security
- User Experience
What Does Our Strategy Cover?
Local Solutions
- Google My Business
- Directory Submissions
- Manual Citation
- Building
- Citation Management
- Google Posts
- Directory Submission
Content Solutions
- Keyword Research
- Keyword Identification & Mapping
- Existing Copy Buildout & Optimization
- Location Pages
- Services Pages
- Product Optimization
- Blog Posts
- Unique Calendars Monthly
CRO Solutions
- A/B Testing
- Onsite evaluation & improvement to increase site conversions
- Behavior Flow Analysis
- Site Speed Testing
- Competitor Analysis
Onpage Solutions
- URL Structure
- Schema
- Titles & Meta Data
- Alt Tags, etc.
- Google Search Console
- Google Analytics Goal Setup
- Link Profile Research
- Internal Linking
EXPECTATIONS
Timeline For Results.
Keyword
Ranking
Your initial increase will likely be around GMB ranking & local rankings. It’s important to note rankings shift daily so you’ll want to view these shifts in a full 30-day cycle for progress.
1
Traffic &
Engagement
You will start to see more quality traffic to the website & higher non-branded visibility to your GMB profile. The better engagement numbers indicate we’re attracting the right users.
2
Lead
Generation
Once you establish authority through consistent efforts month-over-month we expect to see a 20-40% growth in your organic leads YOY in 6-9 months depending on where your baseline started.