Schedule A Call

HOME SERVICES MARKETING AGENCY

Good customers are looking for you.
Can they find you?

  • Track every lead to revenue.
  • Everything we build is yours.
  • No black box marketing.
  • Talk to humans, not ticket systems.
See If We're a Fit
OUR CLIENTS' EXPERIENCES!
  • FIVE-STAR
    RATED REVIEWS
  • NICE JOB
    PARTNER
  • JOBBER
    PARTNER

HOME SERVICES

Serving our Industry

Electrical
Garage Door
Medical

Electrical companies, roofing companies, medical practices, and service businesses across America trust Fencepost to help grow their businesses predictably and profitably.

  • WE TRACK NEW CUSTOMERS, NOT JUST LEADS
  • 4.2x AVERAGE RETURN AFTER YEAR 1
  • DEDICATED CLIENT SUCCESS MANAGER (+founder access)
  • LIVE METRIC REPORTING DASHBOARD (We show our work)
  • 100+ HAPPY CLIENTS

My favorite part about being on the client success team at Fencepost is that we put relationships first! What a gift to engage with local business owners on a daily basis. Though all the business types are diverse, the common thread of community remains

Sarah Maffetone
Senior Client Success Manager

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OUR PROVEN

Local Growth Formula

IN EVERY CITY IN AMERICA

We partner with 59 specialists across 19 US states, including Georgia, South Carolina, North Carolina.

Tap the map to interact

OUR DIGITAL MARKETING SERVICES

Service Playbooks designed for predictable, profitable growth

CUSTOM AD CAMPAIGNS
SEARCH ENGINE OPTIMIZATION
Review Automation
Custom Landing Pages

Custom Ad Campaigns

With a collective 25+ years running Google Ads, Facebook and Instagram Ads, we know how to serve ads that convert into real customers (not just leads). Copy, creative, audiences, and all.

Cons

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Pros

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SET IT & FORGET IT MANAGEMENT​
A DEFINED RETURN ON EVERY $ SPENT
ZERO REPORTING
6-WEEK COPY & CREATIVE TESTING CYCLES
NO CLARITY ON ROI
LIVE REPORTING DASHBOARDS
BORING ADS
KNOW HOW MANY LEADS CONVERT INTO PAYING CUSTOMERS
LEARN ABOUT OUR CUSTOM AD CAMPAIGNS

Search Engine Optimization

Show up in the right search results, and start getting better quality calls from great customers. How do we do that? Get in the top three of the Google Map Pack.

Cons

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Pros

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CHEAP BACKLINKS FROM SHADY SITES
NO BLACK HAT TACTICS—EVER
ONE BLOG POST A MONTH (IF THAT)
WEEKLY CONTENT THAT RANKS & EDUCATES
STUFFED KEYWORDS WITH ZERO STRATEGY
MAP PACK-FOCUSED, STRATEGY-FIRST SEO
“SEO TAKES 6+ MONTHS” EXCUSE
LOCAL SEO MOMENTUM IN 90 DAYS
LEARN ABOUT OUR SEARCH ENGINE OPTIMIZATION

Review Automation

Effortlessly boost your business’s reputation by automatically collecting more 5-star Google reviews from satisfied customers, turning daily work into lasting credibility through smart, automated communication.

Cons

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Pros

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ONE-TIME EMAIL BLASTS FOR REVIEWS
TIMED AUTOMATIONS THAT GET RESULTS
ASKING FOR REVIEWS AT THE WRONG TIME
SMART TIMING, SMART CHANNEL DELIVERY
NO FOLLOW-UP OR CONSISTENCY
REVIEWS ON AUTOPILOT, EVERY WEEK
YOU NEVER KNOW WHAT’S WORKING
SCORECARD TRACKS REAL RESPONSE RATES
LEARN ABOUT OUR REVIEW AUTOMATION

Custom Landing Pages

Each page is built using conversion insights from hundreds of local home service businesses, tailored to your brand and ideal customer, and optimized to turn traffic into booked jobs.

Cons

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Pros

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DESIGNED FOR THE BOSS, NOT THE BUYER
PAGES BUILT FOR YOUR IDEAL CUSTOMER
LOOKS NICE, CONVERTS POORLY
DATA-BACKED, CONVERSION-TESTED LAYOUTS
NO CLEAR CALL TO ACTION
EVERY SCROLL LEADS TO A DECISION POINT
NO WAY TO KNOW WHAT’S WORKING
CONVERSION RATE OPTIMIZATION TESTING CYCLES BUILT-IN
LEARN ABOUT OUR CUSTOM LANDING PAGES
SEE MORE

OUR PROCESS

Our Formula for Local Growth is Simple.

When you work with Fencepost, everything we do is filtered through a formula of four key local growth ingredients to help you grow predictably and profitably. Here’s what’s next:

* We always aim for a 3x + return on all dollars spent after 3 months.
01. Discovery Call

We’ll take this opportunity to determine whether there’s a strong mutual fit for collaboration, ensuring our goals and expectations align.

After you’re ready, we schedule a 60-minute kickoff call to gather requirements for your local growth formula.

Our team goes and builds out all the pieces of your Local Growth Formula (think ads, SEO and content strategy, review automation). This takes 3-5 weeks.

After copy, creative, and strategic roadmaps are sent and approved, it’s time to launch!

Our team will send you a link to your live reporting dashboard, a Lead Quality database, and a bi-weekly traction report. Each month, we’ll review these with you to evaluate lead quality and progress.

WHO IS FENCEPOST?

Meet Ross & the team.

Fencepost is a team of lead gen pros out of Augusta, GA. We help turn home service businesses into thriving, local growth machines. Fencepost was born out of a desire to see meaningful connections and flourishing communities through the growth of local businesses all across America.

Thanks for

trusting us!

-Ross

MEET THE TEAM
Ross-Portrait

– Ross

Thanks for

trusting us!

PRICING STRUCTURE

Fencepost Pricing is Clear & Simple!

To stay true to our values, we keep pricing transparent and publicly visible. When we change prices, you’re the first to know! The pricing tiers below reflect the monthly management amount. Ad spend is separate and handled by you, the business owner. Each tier is guaranteed to help your local business grow.

SEO
+ Reviews

$ 1,750
/mo.
  • Review Automation & Consulting
  • Google Business Listing Optimization
  • Base Local SEO
  • Bi-weekly Reporting
  • Live 24/7 Reporting Dashboard
  • Call Tracking & Recording
  • Weekly Google Business Posts (if desired)

The
Fencepost
Experience

$ 2,500
/mo.
  • One Paid Ads Channel
  • Google Local Services Ads
  • Review Automation & Consulting
  • Google Business Listing Optimization
  • Local SEO
  • Bi-weekly Reporting
  • Live 24/7 Reporting Dashboard
  • Call Tracking & Recording
  • Monthly 45-Minute Lead-Quality Review
  • Weekly Google Business Posts (if desired)

The Full
Fencepost
Experience

$ 4,000
/mo.
  • Google Ads (Includes LSA's)
  • Meta Ads (includes Facebook & Instagram)
  • Review Automation & Consulting
  • Google Business Listing Optimization
  • Full Local SEO & AEO Playbook
  • Bi-weekly Reporting
  • Live 24/7 Reporting Dashboard
  • Call Tracking & Recording
  • Monthly 45-Minute Lead-Quality Review
  • Weekly Google Business Posts (if desired)

Single
Channel
Management

Best for Marketing Directors

$ 2,000
/mo.
  • Google Ads, Facebook Ads, or other paid ads channel
  • Full keyword and audience research
  • New account build
  • New campaign build
  • Ad Copy & Creative
  • Conversion tracking setup
  • Bi-weekly Reporting
  • Live 24/7 Reporting Dashboard
  • Call Tracking & Recording
  • Monthly 45-Minute Lead-Quality Review
  • No multi-month contract (30-day cancellation notice)

Ready to Start?

TALK TO OUR SALES TEAM
  • FIVE-STAR
    RATED REVIEWS
  • NICE JOB
    PARTNER
  • JOBBER
    PARTNER

Still thinking?

Fencepost uses field-tested playbooks to generate 1,000’s of qualified new customers for Home Service Businesses every year. We’ve done all the testing already, so we know what works and don’t have to spend YOUR money learning. Discover the Local Growth Formula and how it works for businesses like yours.

CHECK OUT MORE RESOURCES

OUR CLIENT STORIES

Real results from real local businesses across America.

Click the name to see each incredible success story of these wonderful Fencepost clients.

Austin Wiley

AW ELECTRIC
AUGUSTA, GEORGIA

Doug Ford

SUNCOAST ROOFING SOLUTIONS
TAMPA, FLORIDA

Carly Jones & Matthew Cook

BELA DENTISTRY
GEORGIA & SOUTH CAROLINA

Matt Kuelhorn

Kooler Garage Doors
Grand Junction, Colorado

500%
ROI in 1st Year
W/ Fencepost
79%
Reduction in Tile
Roof Lead Costs
134%
Increase in
Organic Traffic
#1
Local Map Ranking
for Garage Door Repair

TESTIMONIALS

See What Others Are Saying

Matt K.

Kooler Garage Doors

Rachel C.

Pregnant Choices

Chris W.

Evans Medical Group

Chaz W.

Gathering the Kings

Jake I.

Gathering the Kings

Clem M.

Homeledger

Andrew H.

Brothers Construction

Jeff P.

CAS USA

Nathan L.

Northland Companies

FAQ

Common Questions

Is Fencepost a digital marketing agency?

Simply request a Free Video Assessment to get started. We’ll review your local growth potential in 48 hours or less, send you a proposal, and schedule a discovery call!

Typical Fencepost experience a 30% boost in new customer acquisition after 3 months.

There are no contracts with Fencepost, but we recommend giving it at least 3 months before making any calls on performance.

Fencepost serves local businesses across the United States.

Our Local Growth Formula is tried and true for any local business, but most of our playbooks are catered towards home service businesses (like plumbers, roofers, HVAC pro’s, etc).

We are most effective at serving local businesses in mid-size markets (200k – 1M population).

What to Expect

A quick call. Real insights. No pressure.

What to expect: 30 minutes, no hard sell. We’ll show you where competitors are beating you online. You leave with a clear picture — whether you hire us or not.

Schedule your discovery call today