# Fencepost: Digital Marketing for Home Service Businesses > Fencepost is a digital marketing agency based in Augusta, Georgia that specializes in helping local home‑service businesses grow predictably and profitably. Their Local Growth Formula combines paid advertising, local SEO, review automation and conversion‑focused landing pages to attract high‑quality leads, track every sale and deliver measurable ROI. Fencepost emphasizes transparency—there are no “black‑box” tactics, everything they build is yours, and you get a dedicated client success manager and live reporting dashboards so you always know what’s workinghttps://fencepost.co/#:~:text=HOME%20SERVICES%20MARKETING%20AGENCYhttps://fencepost.co/#:~:text=Electrical%20companies%2C%20roofing%20companies%2C%20medical,their%20businesses%20predictably%20and%20profitably. Fencepost exists to help service‑based companies thrive. The team, headquartered in Augusta and founded by Ross McDaniel, believes that when local businesses prosper their communities do too. They avoid marketing fluff, focusing instead on real results, better systems and long‑term winshttps://fencepost.co/about/#:~:text=Fencepost%20exists%20to%20help%20local,businesses%20grow%E2%80%94period. Fencepost’s mission is rooted in service and simplicity—marketing should be a revenue driver, not a sunk costhttps://fencepost.co/about/#:~:text=we%20do%E2%80%94it%E2%80%99s%20how%20we%20do,hustle%20with%20strategic%20expertise%2C%20helping. Clients include electricians, roofers, landscapers, medical practices and other home‑service professionals across the United Stateshttps://fencepost.co/#:~:text=Electrical%20companies%2C%20roofing%20companies%2C%20medical,their%20businesses%20predictably%20and%20profitably. Contact details: - **Phone:** 706‑204‑9181 - **Email:** info@fencepost.co - **Address:** 930 Broad St., Suite 2008, Augusta, GA 30901 (USA)https://fencepost.co/contact/#:~:text=CONTACT%20US ## About - [About Fencepost](https://fencepost.co/about/): Describes Fencepost’s mission to help local businesses grow, introduces the team of marketers, strategists and creatives, and explains that the company values real results, transparency and long‑term partnershipshttps://fencepost.co/about/#:~:text=Fencepost%20exists%20to%20help%20local,businesses%20grow%E2%80%94period. - [Pricing](https://fencepost.co/pricing/): Outlines transparent monthly plans—SEO + Reviews, Fencepost Experience, Full Fencepost Experience and Single Channel Management—and explains that pricing is public and ad spend is separatehttps://fencepost.co/pricing/#:~:text=PRICING%20STRUCTURE. - [Contact Us](https://fencepost.co/contact/): Provides a form to schedule a discovery call and lists phone number, email address and office locationhttps://fencepost.co/contact/#:~:text=CONTACT%20US. ## Services - [Custom Ad Campaigns](https://fencepost.co/custom-ad-campaigns/): Paid‑advertising service that builds growth engines instead of one‑off campaigns. Fencepost backs every dollar of ad spend with a guarantee of at least a 3× returnhttps://fencepost.co/custom-ad-campaigns/#:~:text=The%20Local%20Growth%20Formula%20at,with%20Proof%2C%20Ending%20in%20Scale. Campaigns follow a four‑stage framework—Proof → Predictability → Profitability → Scale—and include weekly performance reviews, live optimizations and lead‑quality databaseshttps://fencepost.co/custom-ad-campaigns/#:~:text=Whether%20you%E2%80%99re%20a%20roofer%2C%20electrician%2C,backed%20strategy. - [Local SEO](https://fencepost.co/local-seo/): Helps businesses rank higher in local search results through strategic optimization. The program covers on‑site and off‑site tactics—keyword research, content and technical SEO, Google Business profile optimization and citation management—to drive more visibility, traffic and leadshttps://fencepost.co/local-seo/#:~:text=It%20helps%20your%20business%20rank,and%20visits%20from%20nearby%20customers. - [Review Automation](https://fencepost.co/review-automation/): Automates the collection of 5‑star Google reviews. The strategy uses smart timing and tailored messages to request reviews, selects the best channel (text, email or both), responds promptly to feedback and maintains a growing reputation that fuels search rankings and customer trusthttps://fencepost.co/review-automation/#:~:text=Did%20you%20know%2087,as%20much%20as%20personal%20recommendations. It’s built around the Local Growth Formula’s pillars of visibility, competency, social proof and referralhttps://fencepost.co/review-automation/#:~:text=How%20We%20Do%20It%3F. - [Custom Landing Pages](https://fencepost.co/custom-landing-pages/): Designs conversion‑focused landing pages for local service businesses. Pages are created using data from hundreds of campaigns and are optimized to turn traffic into booked jobs, with clear calls to action, trust signals and alignment to the Local Growth Formulahttps://fencepost.co/custom-landing-pages/#:~:text=Landing%20Pages%20%20That%20Turn,Clicks%20Into%20Customershttps://fencepost.co/custom-landing-pages/#:~:text=Built%20Around%20the%20Local%20Growth,Formula. ## Resources - [Digital Marketing Resources Hub](https://fencepost.co/resources/): Blog library featuring guides and insights for local business growth. Recent posts cover topics such as SEO for home‑improvement companies, optimizing content for AI search engines, updated FAQ schema for an AI‑driven search landscape, and tips for hiring a marketing agency. - [Case Studies](https://fencepost.co/pricing/#our-client-stories): Success stories illustrating how Fencepost’s strategies produce measurable results—for example, AW Electric achieved a 500 % ROI in the first year, Suncoast Roofing reduced roof‑lead costs by 79 %, and Bela Dentistry increased organic traffic by 134 %. These case studies demonstrate the real‑world impact of Fencepost’s Local Growth Formula. ## Optional - [The Team](https://fencepost.co/about/#team): Meet the marketers, strategists, creatives and operators who make up Fencepost, including founder Ross McDaniel and specialists in paid ads, SEO and client successhttps://fencepost.co/about/#:~:text=At%20Fencepost%2C%20we%E2%80%99re%20a%20team,are%20going%E2%80%94and%20how%20they%E2%80%99re%20working. - Social: Follow Fencepost on [Facebook](https://www.facebook.com/fencepost), [Instagram](https://www.instagram.com/fencepost) and [LinkedIn](https://www.linkedin.com/company/fencepost/) to stay up to date with news and insights.